Every year, The Pantone Color Institute unveils a highly anticipated Color of the Year that it cultivates by looking at many influences, from travel to pop culture to fashion and more. This year, the Color of the Year was awarded to Viva Magenta, Pantone color 18-1750. It is a shade rooted in nature descending from the red family. Pantone describes Viva Magenta as, “brave and fearless, and a pulsating color whose exuberance promotes a joyous and optimistic celebration, writing a new narrative.”
Viva Magenta is powerful and empowering. It is an animated red hue that revels in pure joy, encouraging experimentation and self-expression. It is bold and joyous, audacious, full of wit, and inclusive of all.
Here are a few decorating ideas inspired by Pantone’s Viva Magenta to make your home feel fresh and inspired in 2023.
A Study in Shades
Viva Magenta has a beautiful depth of color that allows for a variety of complementary shades. Go for a monochromatic look with various shades of magenta ranging from pink to deep brown and add pops of contrasting colors in blue and gold.
Looking for fabrics that fit the Viva Magenta color scheme? Our favorites include Lopi Azalea, Piazza Ruby, Saxon Chili, and Pique Ruby.
Layer it in
Viva Magenta is a beautiful color to enliven your indoor space. This eclectic look designed by Blessed Little Bungalow features bold patterns and coordinating shades of magenta and green.
Make it pop!
Pair neutral upholstery, walls, and bed linens with a bold pop of magenta create a unique look. Mixing solids with patterns in various shades of your accent color will create a cohesive style.
Explore the Magentaverse
Pantone has paired seven additional colors to build a full color story for what they’re calling the “Magentaverse.” Dominated by pale hues, the colors range from soft pink to sky blue with several pale green and khaki colors to complete the set.
The “Magentaverse” is made up of the following colors, shown below paired with a coordinating Sunbrella fabrics.
Learn More
Check out the full breakdown of this year’s Pantone Color of the Year at Pantone.com. To find more Sunbrella fabrics, try out our Fabric Finder or browse our upholstery collection.
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