Official Sunbrella Blog » Unique Applications

Retail-ol-ogy…Emotive Marketing, Is It For You?

Marcia Blake — Fri, 03 Feb 2012 16:23:23 +0000

With Valentine’s Day right around the corner, a very prominent retailer, Tiffany & Co., is using emotive marketing to spark feelings for loved ones on mobile sites, applications, banner ads and SMS. Tiffany most likely feels that by employing this game plan, they run a more desirable likelihood of driving transactions. Scott Forshay, Austin, Texas, Continue reading →

Sunbrella to the Rescue!

Mollie — Wed, 18 Jan 2012 19:38:22 +0000

This photo comes from Sunbrella fabric designer Sara Hall. While working her way back from a dive in very choppy water, their group completely lost engine power on the boat while quickly approaching a concrete pier. Thanks to the quick thinking of Algrove “Smitty” Smith of Grand Turk Diving Co., they unhooked the Sunbrella Jockey Continue reading →

Inspiring Hues: The Perfect Blend of Color by Marcia Blake

Marcia Blake — Mon, 29 Aug 2011 19:36:17 +0000

It’s an ideal day, not too cold, not too hot. Mother Nature conspires to keep you outdoors, from the velvety smooth melodies of the birds and the sweet aroma of blooming flowers, to a caressing breeze and the dependable beam of the sun. You become thoughtful. Tranquil…drowsy. These are the moments you yearn for an Continue reading →

Inspiring Hues…Color Is Powerful

Marcia Blake — Mon, 11 Jul 2011 12:41:20 +0000

See how different a space can look with another set of eyes and a completely different color scheme? This triangular condo outdoor living space was stylized with the power of color. In one photo you can see an orange and white palette and in the other photo the color palette is lime green with shades Continue reading →

Retail-ol-ogy… 4 Tips To Enhance Your Store

Marcia Blake — Sat, 02 Jul 2011 00:14:54 +0000

Do you want to appeal to the 25 – 45 age crowd? How about 45 – 65 age customer? Knowing who your customer is can be of great importance to you. Do you have both of the previously mentioned segments shopping in your store? If this is the case than you know that creating the Continue reading →

Stinson To Debut Sunbrella Contract Line At NeoCon

Sue R — Wed, 08 Jun 2011 12:59:36 +0000

In collaboration with CF Stinson, Glen Raven Custom Fabrics is unveiling a premiere collection of Sunbrella® Contract fabrics specifically designed for the healthcare industry. Sunbrella Contract with Defiance™, which debuts during NeoCon, incorporates antimicrobial technology that inhibits the growth of bacteria and fungus, complementing the brand’s legendary fade- and stain-resistance and bleach cleanability. “The distinctive Continue reading →

CMG Predicts “Next” Color for 2011

Marcia Blake — Mon, 09 May 2011 18:24:52 +0000

Every year the Color Marketing Group (CMG), the premier international association for color design professionals, creates a color forecast filled with information for professionals who design and market color. At the 2010 Fall International Conference, CMG members determined the “Next Color” for the coming year is Honey Moon, a mustard gold hue of optimism. According to Continue reading →

Joe’s Advice For The Royal Wedding Dress

Sue R — Tue, 26 Apr 2011 20:07:40 +0000

Forget the silk, Irish linen and antique lace. In light of the rainy forecast for Buckingham Palace this Friday, Joe suggests Kate try Sunbrella to keep herself dry! Of course a real wedding dress made of Sunbrella probably wouldn’t pass muster in The Royal Family, but Joe last year expanded his creative energy to include a fashion show where Continue reading →

Retail-ol-ogy…Bring the Outdoors Into Your Retail Store

Marcia Blake — Tue, 19 Apr 2011 12:40:47 +0000

Do you actively bring the outdoors into your casual living specialty retail store? Encourage an innovative balance between the interior spaces in your retail store and the exterior spaces that you are helping people create. This may be an unconventional perspective of what you believe a casual retail store should invest in, but I assure Continue reading →

Inspiring Hues…Made In The Shade

Marcia Blake — Fri, 01 Apr 2011 20:55:15 +0000

It’s hard to believe that spring is here with April Fools’ Day Nor’easter dropping snow in New England today, no joke! In spite of that there are plenty of places in the United States that are enjoying sunshine and balmy weather. Here in Southern California the prediction for this weekend is high 70’s to low Continue reading →

Re-imagined Space At Brooklyn Museum Features Sunbrella

Sue R — Fri, 25 Mar 2011 12:54:21 +0000

The Great Hall within the Brooklyn Museum has been transformed into a fantasy land of sorts and Sunbrella became an aesthetic element that made it all possible. SITU Studio, an architectural environment firm and Brooklyn-based creative practice, created the exhibit reOrder with a vision of composing a sectionally-variable hub that transforms the scale of the Continue reading →

retail-ol-ogy…Distinctive Partitions

Marcia Blake — Fri, 04 Mar 2011 13:46:58 +0000

In a retail store you are the art director creating a specific scene that will psychologically appeal to the target audience. At home, the homeowner or designer is the art director creating a unique vision. Of course you want the furniture to be memorable as well as the living space so it is essential to take the time to plan out the design concept.

Inspiring Hues

Marcia Blake — Fri, 25 Feb 2011 20:48:48 +0000

In the world of color, hues are the purest and most vivid colors. Mixing a color with white creates tints and shades are the mixture of color with black. A grayed down color is a tone, which is produced by adding both white and black. With colors you can develop an ambiance, make a statement, attract attention and influence a mood.

Chair Innovations With Sunbrella

Sue R — Fri, 11 Feb 2011 20:52:34 +0000

Imagine transforming a metal frame chair into a cushy place to relax on a warm summer evening. French design phenom Eleonore Nalet did just that with the Serpentine Chair using Sunbrella fabric to cover the cushion inserts. Such a cool idea! Check out the details at Gabrielle Voogt-projectmanagement.

Eddie Bauer Airstream Features Sunbrella Interiors

Sue R — Fri, 04 Feb 2011 22:11:08 +0000

The new Eddie Bauer Airstream travel trailer features list runs like a Who’s Who in the better living category. We are delighted they selected Sunbrella fabrics for the interior upholstery but you won’t believe all the designer appointments: goose down duvets, quilted fabrics, maple and soapstone laminates; and the list goes on. The 25-foot trailer is more Continue reading →

Volunteers Make Sunbrella Dog Beds

Sue R — Tue, 11 Jan 2011 20:33:02 +0000

It’s a cold, icy day outside of the Sunbrella offices and all I can think of is curling up in a warm place away from the draft and chill of the freshly fallen sleet. I can’t imagine being exposed to the elements in this kind of weather. A group of volunteers in Sumner County, Tennessee Continue reading →

Desert Shelters With Sunbrella

Sue R — Fri, 10 Dec 2010 21:29:56 +0000

Check out this unique desert structure that incorporates a number of architectural techniques that lend themselves well to harmonizing with the desert elements. And the shelter uses Sunbrella to assist in the process. See the details at Inhabitat showing how Frank Lloyd Wright School of Architecture student Maya Ward-Karet makes it all happen.

Joe’s Sunbrella Bags A Hit For Charity

Sue R — Wed, 24 Nov 2010 16:18:40 +0000

Joe Ruggiero recently attended the Dyslexia Institute’s charity fundraiser in Indianapolis where he showcased some fabulous bags made of Sunbrella fabrics. Money was raised and the crowd raved over the fashion show of bags, so the event was an all around success. One of the bags featured a garden tote construction that’s perfect for carrying all the needed Continue reading →

Beautiful Umbrellas Feature Painted Sunbrella

Sue R — Tue, 16 Nov 2010 22:10:05 +0000

Once again I’m truly amazed by the creativity and innovation people apply to Sunbrella fabric. In Lindsay Hair’s The Journal of an Interior Designer, she features Hedge Row Studio, a business in Pasadena, CA that paints beautiful designs on umbrella canopies made of Sunbrella. They are absolutely stunning! And Lindsay’s blog is a modern classic resource for design Continue reading →

Sunbrella Jack O’ Lanterns

Hal Hunnicutt — Thu, 07 Oct 2010 20:13:10 +0000

It’s starting to feel like fall here in North Carolina. The mother of a lady in our accounting department took some of our Sunbrella fabric and yarn sample scraps and made Sunbrella Jack O’ Lanterns. Very crafty! And sure to last longer than the typical pumpkin.

Relaxing With Cleanable Sunbrella in Puerto Rico

Sue R — Fri, 13 Aug 2010 19:45:29 +0000

Sand, Sea and Air Interiors in Puerto Rico appeals to their customers’ needs for beauty and practicality in imaginative ways. They use Sunbrella styling for upholstery projects where beautiful fabrics and carefree maintenance are a top priority and they’re quite adventurous with the work they choose. Indeed, interesting work. From yacht interiors to condo makeovers; even aircraft Continue reading →

The Many Uses Of Sunbrella

Sue R — Fri, 30 Jul 2010 20:21:23 +0000

There are so many ways to use Sunbrella! Inside…..outside…..draperies……cushions……awnings….and the list goes on. We are so fortunate to have many designer friends who really “get” what Sunbrella can do for beautiful and carefree living spaces. Stephanie Maley in Mississippi is such a friend and has posted an entry on her blog, Moxie Maley, that exemplifies, Continue reading →

Swinging With Sunbrella

Sue R — Tue, 13 Jul 2010 21:25:29 +0000

This is one of the more unique ideas I’ve seen in a while! A swinging porch bed. And to protect it, they created a Sunbrella cover. The creativity of some people never ceases to amaze me. Get the details at Rechelle Unplugged.

Sunbrella On The Oh Yeah Comfy Beach Chair

Sue R — Thu, 08 Jul 2010 21:22:33 +0000

Who doesn’t want to be more comfortable while enjoying the beach! Since it’s peak beach season, check out this really cool beach chair using Sunbrella fabric. It adds to the durability and comfort that makes this chair a real stand-out. The Portland Press Herald has all the details on Oh Yeah Comfy beach chairs.

Awnings On NCSU Solar House Help Conserve Energy

Sue R — Tue, 06 Jul 2010 21:37:50 +0000

Two drop arm awnings using Sunbrella fabric are contributing to the overall energy efficiency of a solar house project on the campus of North Carolina State University. Universities are often the hotbeds of innovation and this installation contains lots of ideas on how to build a home that provides both comfort and energy efficiency. The Continue reading →