Retail-ol-ogy…Emotive Marketing, Is It For You?
With Valentine’s Day right around the corner, a very prominent retailer, Tiffany & Co., is using emotive marketing to spark feelings for loved ones on mobile sites, applications, banner ads and SMS. Tiffany most likely feels that by employing this game plan, they run a more desirable likelihood of driving transactions. Scott Forshay, Austin, Texas, Continue reading →

