With Valentine’s Day right around the corner, a very prominent retailer, Tiffany & Co., is using emotive marketing to spark feelings for loved ones on mobile sites, applications, banner ads and SMS. Tiffany most likely feels that by employing this game plan, they run a more desirable likelihood of driving transactions. Scott Forshay, Austin, Texas, Continue reading →
When choosing fabrics and finishes for your home, business or retail store, it’s of value to understand that all materials have attributes – textures and pattern- that tweak the way color is perceived. For instance, a high gloss finish on a wall tends to appear brighter. Similar to wetting something with water, a high-gloss sheen Continue reading →
Yesterday our friend Joe Ruggiero spoke at the Miromar Design Center in Naples, FL to a record crowd of over 450 people! The event kicked of the design center’s Distinguished Speakers Series. Joe spoke about designs that inspired him from his trips around the globe. He offered design and color insights from some of the Continue reading →
If you walk into a world-class spa you will immediately smell a scent that imparts a sense of soothing and relaxation. If you drive by an Italian restaurant the aroma emitted is tomato sauce with garlic, stroll past an Abercrombie and Fitch you will be pulled in with the fragrance that spills out of every Continue reading →
